Part 9: Glossary
This section defines key terms and abbreviations used in InsightHub documentation to help you better understand the documentation content.
Roles and Positions
DMS (Digital Marketing Strategist)
Chinese: 数字营销策略师
Definition: Strategy experts in Google's advertising sales teams, responsible for providing professional market insights and marketing strategy recommendations to clients. DMS is the core user group of InsightHub.
Related Documentation: Project Overview - Target User Profile
CSA (Customer Success Associate)
Chinese: 客户成功助理
Definition: Google internal customer-facing team members responsible for using data to provide consulting services to clients and help clients optimize advertising strategies.
CSM (Customer Success Manager)
Chinese: 客户成功经理
Definition: Position responsible for customer relationship management and successful delivery. In Google's advertising sales teams, CSMs need to quickly generate compelling insights and materials from massive amounts of data.
Core Features
Geo Analysis (Market Opportunity Analysis)
Chinese: 市场机会分析
Definition: One of InsightHub's three core features, automatically identifying blue ocean markets, opportunity markets, potential markets, and challenge markets by analyzing market data across different countries/regions through "demand" and "competition" dimensions, and generating strategic recommendations.
Related Documentation: Market Opportunity Analysis Deep Dive Guide
Audience Signal Analysis
Chinese: 人群信号分析
Definition: One of InsightHub's three core features, providing precise audience recommendations and targeting strategies for advertising campaigns such as UAC, PMax, and Demand Gen by deeply analyzing user search behavior data and automatically categorizing search queries by intent and clustering by topic.
Related Documentation: Audience Signal Analysis Deep Dive Guide
Persona Slide
Chinese: 受众画像幻灯片
Definition: One of InsightHub's three core features, fully automatically generating beautiful user persona slide reports. Simply provide raw data, and the system automatically analyzes and generates complete Google Slides reports containing multiple user personas.
Related Documentation: Persona Slide Deep Dive Guide
Market Types
Opportunity Market
Definition: Markets with high demand and low competition, representing the best entry opportunities. System automatically identifies through analyzing market demand and competition levels.
Related Documentation: Market Opportunity Analysis Deep Dive Guide
Challenge Market
Definition: Markets with high demand and high competition, requiring full preparation to enter. System automatically identifies through analyzing market demand and competition levels.
Potential Market
Definition: Markets with low demand and low competition, requiring cultivation and development. System automatically identifies through analyzing market demand and competition levels.
Blue Ocean Market
Definition: Markets with low demand and high competition, requiring careful evaluation. System automatically identifies through analyzing market demand and competition levels.
Advertising Products
UAC (Universal App Campaigns)
Chinese: 通用应用广告系列
Definition: An advertising campaign type in Google Ads, specifically for promoting mobile applications. Audience Signal Analysis can recommend precise audiences for UAC campaigns.
PMax (Performance Max)
Chinese: 效果最大化广告系列
Definition: An automated advertising campaign type in Google Ads that can automatically optimize ad placement across all Google advertising inventory. Audience Signal Analysis can recommend precise audiences for PMax campaigns.
Demand Gen
Chinese: 需求挖掘广告系列
Definition: An advertising campaign type in Google Ads, focused on mining potential demand on platforms such as YouTube, Discover, and Gmail. Audience Signal Analysis can recommend precise audiences for Demand Gen campaigns.
Technical Terms
Gemini API
Definition: Google's large language model API. InsightHub uses Gemini API for data analysis and content generation.
Related Documentation: Gemini AI Integration Explained
Apps Script (Google Apps Script)
Definition: Scripting platform provided by Google that allows developers to extend functionality of Google Workspace applications (such as Sheets, Slides, Drive). InsightHub uses Apps Script to securely handle interactions with Google Workspace.
Related Documentation: Apps Script Configuration Guide
OAuth 2.0
Definition: An industry-standard authorization protocol. InsightHub uses OAuth 2.0 to implement user authentication and Google service access authorization.
Related Documentation: Google Cloud Configuration Guide
Prompt Engineering
Chinese: 提示词工程
Definition: Technology for designing and optimizing AI model input prompts. InsightHub ensures analysis result quality and standardization through sophisticated Prompt Engineering.
Related Documentation: Gemini AI Integration Explained
Data Terms
CPC (Cost Per Click)
Chinese: 每次点击成本
Definition: The fee advertisers pay per click, an important metric for measuring market competition. Market Opportunity Analysis uses CPC data to assess market competition.
Query
Chinese: 搜索查询词
Definition: Search terms users enter in search engines. Audience Signal Analysis understands user intent and interests by analyzing Query data.
Affinity Search
Chinese: 兴趣搜索
Definition: Search behavior data reflecting users' long-term interests. Audience Signal Analysis uses this data to identify users' interest areas.
In-Market Search
Chinese: 购买意向搜索
Definition: Search behavior data reflecting users' recent purchase intent. Audience Signal Analysis uses this data to identify users with purchase intent.
Persona
Chinese: 用户画像
Definition: Fictional character profiles representing target user groups, containing demographic information, interests, behavioral characteristics, etc. Persona Slide can automatically generate Persona reports.
File Formats
.xlsx
Definition: Microsoft Excel file format. InsightHub supports uploading .xlsx format data files for analysis.
.csv
Definition: Comma-separated values file format. Audience Signal Analysis supports .csv format data files.
PPTX
Definition: Microsoft PowerPoint file format. InsightHub can export analysis results as .pptx format presentations.
Platforms and Services
Google Workspace
Definition: Google's office suite, including Sheets (spreadsheets), Slides (presentations), Drive (cloud storage), etc. InsightHub deeply integrates with Google Workspace, supporting direct data reading from Google Sheets and saving results to Google Drive and Google Slides.
Google Cloud Platform (GCP)
Chinese: Google 云平台
Definition: Google's cloud computing platform. InsightHub uses GCP services (such as Cloud Run) for deployment and operation.
Related Documentation: Google Cloud Configuration Guide
Cloud Run
Definition: Google Cloud Platform's containerized application hosting service. InsightHub is deployed and runs on Cloud Run.
Related Documentation: Docker and Deployment Explained
Development Terms
MVP (Minimum Viable Product)
Chinese: 最小可行产品
Definition: Minimum version product containing core features, used to validate ideas and collect user feedback.
Feature Branch
Chinese: 功能分支
Definition: Branch strategy in Git version control. Each new feature is developed in an independent branch and merged into the main branch through Pull Request after completion.
Related Documentation: Development Guide - Code Submission Workflow
Pull Request (PR)
Chinese: 合并请求
Definition: Collaboration workflow in GitHub. Developers submit code changes from feature branches for review, and merge into the main branch after approval.
Related Documentation: Development Guide - Code Submission Workflow
Code Review
Chinese: 代码审查
Definition: Process where other developers review code changes to ensure code quality and compliance with project standards.
Related Documentation: Development Guide - Code Submission Workflow
Other Terms
APAC (Asia-Pacific)
Chinese: 亚太地区
Definition: Markets including Asia and the Pacific region. InsightHub's vision is to expand to Google advertising sales teams in APAC markets.
LTS (Long Term Support)
Chinese: 长期支持版本
Definition: Long-term support version of software, usually more stable and reliable. Development environment setup recommends using Node.js LTS version.
Related Documentation: Development Guide - Development Environment Setup
Need to Add New Terms?
If you encounter undefined terms in the documentation, or believe a term needs more detailed explanation, welcome to:
- Submit suggestions through the feedback function
- Raise in team communication channels
- If you're a developer, you can create issues in GitHub Issues
We will continuously update the glossary to ensure documentation clarity and usability.